For the first time, Decofair 2012 has created the ideal environment for businessmen and participants to network, make partnerships, and seal business deals. The 4th edition of Decofair will be held at the Jeddah Center for Forums and Events from 25th to 29th November. Decofair will provide logistical and organizational support to exhibitors wishing to enter the Saudi Arabian market. In addition, Decofair will facilitate communication between local and international exhibitors.

Decofair would like to thank the Ministry of Trade and the General Authority for Tourism and Antiquities for their valuable support for the exhibition & event industry in the Kingdom. In fact, the high purchasing power within the Saudi market and the desire for international companies to enter this thriving sphere were the driving forces behind this backing. Saudi Arabia is one of the largest furniture markets in the Middle East, with sales valued at more than SR 5.5 annually and they are expected to rise to SR9 Billion by the end of 2015.

Decofair, the highly-anticipated furniture and interior design exhibition, is the first under the new partnership between Sunaidi Expo and Reed International Exhibitions and therefore, it expects unprecedented success this year. The alliance underlines Reed’s recognition of the exceptional results achieved by Sunaidi Expo over the past three years.

Decofair has created a stand and an entire program to support young interior designers. With such a philosophy, Mrs. Haya Sunaidi, President of the Board, assumed responsibility to back the young Saudi generation by creating programs aimed at unleashing their potential, helping them gain experience and preparing them to start up their own projects.

Local and international exhibitors from 11 countries will participate in Decofair 2012, including Italy, France, Spain, Greece, Lebanon, Turkey, Egypt, Bahrain, UAE and of course, KSA. Decofair will showcase an elite selection of young interior designers and well-known companies, in addition to major international firms in the fields of furniture, lighting, carpeting, antiques, kitchenware, paint, flooring, fine fabrics and home accessories.