Kashida is the bridge between Arabic type and modern lifestyle. It is the pioneer in fusing letterforms with functional products and furniture, executed with premium craftsmanship.
Holding on firmly to its value as a ‘bridge’, the company aims to create connections on all levels. Whether you are a prospective client, design enthusiast, or marketing guru, you are welcome to get in touch with us.
This design and furniture firm is driven by a mission to bridge between Arabic script and product design; that is further demonstrated in their name, which means in Arabic script the elongation that bridges between two Arabic letters in a single word.
He aim is to constantly reinvent unique pieces of art which answer modern society’s ergonomic and lifestyle needs and is sustained by a wholesome team of designers and skilled craftsmen, which is purely Lebanese from start to finish.
His product line is sustained by a collective of design enthusiasts and skilled craftsmen that share a common passion: Arabic script. Early on in its journey, he has nestled itself into a market niche community that shares an appreciation for the beauty and allure of Arabic letterforms.
Taking their inspiration from “individuals and companies, regardless of discipline, who bring something innovative and of value to the world, creating a market” where before there was none, Abou Jamra and Hamady have accomplished just that. With this Design paving the way, we’re one step closer to bringing Arabic calligraphy out into the open.