Design Days Dubai undergoes rebranding to downtown Editions, becomes part of downtown design.
The Art Dubai Group has announced the region’s first collectible design fair, Design Days Dubai (which took place annualy in March as part of Art Week), has been reformed and will now play a key role within Downtown Design, during Dubai Design, in November.
The fair has been rebranded to Downtown Editions, and will ‘build on the legacy of the city’s first collectible design fair’, evolving into a curated exhibition within the Downtown Design brand. It will showcase bespoke design, capasule collections, individual studios and designer collaborations.
Rue Kothari, fair director of Downtown Design, told that this stategically turn will give individual designers, galleries and craft associations greater exposure to the regional design audience. They will now have acess to the commercial platform of Downtown Design, which will broaden their association with trade buyers, facilitate meaningful dialogue about their work, incentivise commisions and ultimately will expand their opportunities to sell their work.
It will also diversify the overall content that we present as part of Downtown Design, in line with what our visitors are telling us they want to see. It will create a comprehensive and significant showcase of the quality and diversity of the regional design industry,” she said.
Kothari explained that Downtown Editions will also possess a strong focus on creativity from the region, helping to connect emerging designers with manufactures and international brands.
“Over the past six years Design Days Dubai had changed and broadened its content beyond just collectible pieces, in response to what buyers were looking for. Downtown Editions will evolve the concept again, with an even tighter curation,” she said.
“There will still be gallery presence for collectible pieces – and we hope to continue our relationship with the galleries long into the future – to be joined by individual designers, up and coming studios, design collectives, craft associations and installation pieces.”
Kothari added that although Downtown Editions will be showcased as part of Downtown Design, the exhibition will have its own “look, feel and personality” and will be continue being dedicated to limited-edition design.