Leading Emirati fashion designer and owner of the classy Ush Boutique, Dubai, Abeer Al Suwaidi marked her international debut this July 2012 at the International Design Collective Fashion Show in Galway, Ireland. She has proven to be a revolutionary in the field of abaya fashion, transforming the garment into a contemporary and modern clothing choice whilst uncompromising on the modesty and traditions that the dress reflects.
Best known for her trendsetting work with abayas, Al Suwaidi has transformed the traditional Arabian dress coat into a contemporary art form. The founder of USH, the region’s first and largest, multiple-brand abaya store, Al Suwaidi’s creations have been hailed as demonstrating unwavering respect for her culture and she has been praised for her personal commitment to promoting home-grown talent.
“I have designed unique pieces especially for the occasion. As usual, my vision is to produce cutting-edge designs that express my creativity and deliver my brand promise: that any lady wearing my pieces will enjoy a luxury garment made from only the finest materials and crafted with love and passion. I’m confident the audience will appreciate the abaya as a fashion piece that can match international haute couture standards in terms of creativity, quality, and uniqueness”.