The UAE’s were awarded with the world’s most expensive drink: The Ruwa. Produced by the British enterprise Beverage Company, the drink arrived in the region to attend a public with a special and privileged taste.
The fundamental point of the drink is to respect Islamic laws. The Ruwa takes no alcohol and it’s the first drink halal (permitted by Islam) luxury market. The focus of the brand is in the high society of the UAE, hotels, bars and restaurants.
Ruwa is flavored with elderflower and roses, with a soft fragrant and full-bodied flavor. The first version of the bottle does not the stores for less than U$ 4.5 million. The company offers a more modest version, the Ruwa Special Edition, for U$ 640 thousand.
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The design explains the price. The bottle is manufactured by craftsmen that give the shape to each one starting from a crystal stone, making each piece unique and exclusive. The glamour is up to the eight thousand inlaid diamonds, 200 rubies and two bars of white gold covering the beverage container.
Buyers earn some bonus: whoever has the bottle has the right to free refills without limits.
The Ruwa can be customized by changing, for example, sapphires, rubies, or inscriptions. Besides, in an event of damage, the company offer full repair and maintenance done by the craftsmen who created the model.